Google changes its algorithms every few days, and while it’s impossible to decipher how the algorithms will affect your website in 2019, here are a few tips to help you stay on top of your game this year.
1. Optimise User Experience
Google’s machine-learning system, RankBrain, observes how long users stay on a website after finding the link on a Google search. If a user immediately bounces from a website, RankBrain assesses that the website is unimportant and its ranking is affected accordingly.
To ensure higher ranking, your audience needs to enjoy their time on your website. This means offering insightful and engaging content along with a website design that’s easy to navigate. This will ensure that people stay on your website longer, boosting your SEO ranking.
2. Focus on Video Content
Today, users are more likely to watch a one-minute video on your website than read a 100-word article. So it’s imperative that along with other forms of content, you include videos, to drive user engagement.
Get rid of shallow content like fluffy blog posts and unnecessary infographics, and focus on high-quality video content. To boost SEO, ensure that the title and description of the video are searchable and relevant, and work on optimising audio and video quality.
3. Mobile Indexing
Today, most internet users browse the web on their phones, and in response, Google has shifted its focus to ‘mobile-first indexing’. This means that Google considers the mobile version of your website to be the primary version.
As such, it’s imperative that brands develop mobile-friendly websites and themes and even redesign and optimise the website for mobile use. Remember, a high-quality user experience determines your website’s ranking, and improving the mobile-phone experience is the need of the hour right now.
4. Improve User Engagement
Apart from making navigation easy, a website must offer insightful blogs, relevant links to information that users may be interested in, and multiple forms of content, including videos, infographics, pictures, and blogs.
This makes your website invaluable and drives user engagement. When users return to your website, search engines mark it as a high-quality, authoritative website that deserves a higher ranking.
These are the important SEO tips to remember for 2019. The online market is as competitive as ever and better SEO can give you that much-needed boost to take your business to the next level.
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