How To Use Social Media To Grow Your Business Organically

Social media can be an amazing tool for every business owner that wants to organically grow their business and eventually, their revenue. Unfortunately, many business owners don’t have the time to sink their teeth into extensive research in order to understand a few key tips that will significantly boost their social media reach and engagement.

To help out, we’ve highlighted below a few key tips that will help build your social media engagement.

1. Increase post engagement by asking your followers to respond or to give their opinion

The Facebook and Instagram algorithms love conversational comments. This means that they’re not just looking at the comment numbers, but also how meaningful the conversation might be to other looking at the post.

To take advantage of this, try to lure in your followers with open ended questions which require a respond.

I.e Instead of asking, “What’s your favourite type of food?”, ask your followers, “What is it about your favourite food that makes you love it so much?”. See how the second question will extract a greater response. This is what you need from your follower base.

2. Respond to every follower that comments on your post

Once you’ve taken action on step 1 and it’s brought about a few new comments, make sure you’re replying to your followers in an equally meaningful way. Try asking a follow up question to ensure the conversation doesn’t end there and then. By engaging in a conversation that draws in several comments, you will start to see the reach of that post dramatically increasing.

3. It’s not all about selling

While social media can be a terrific avenue that digital marketing agencies or business owners can use to provide calls to actions for their products, it’s also a place where people want to engage with pictures, videos and updates that appeal to them on an emotional or an aesthetic level. It’s important to remember that while someone might like or be interested in your brand, they don’t always want your products or services thrown in their face.

By constantly showing products to your followers, you will begin to notice your Instagram or Facebook reach begins to fall. This is bad for the overall health of your social accounts. It’s social media, remember to be social!

4. Use “Stories” on any platform that they’re available.

Video is currently responsible for almost 90% of all internet use. In other words, people really want to watch videos.

Start incorporating video into your digital marketing activities as soon as humanly possible; and do it multiple times a day! A great place to begin is the “Stories” function available on Instagram, Facebook, Snapchat (and now LinkedIn has incorporated stories). Share updates about your work day, your business or any other content that you believe your followers enjoy.

Instagram stories can help to show a more human-side to your business

5. Build your social media accounts into your website

Try adding some social media calls-to-action (CTA) across your website and encourage your website viewers to engage with you on your social media channels.

This can be done through social icons, social share buttons, a dedicated social media page or through exit pop-ups that can provide you with a last-ditch effort to pull your traffic back to your business.

6. Cross promote your channels and bring followers from different social media sites

The follower count on your Instagram page doesn’t accurately represent the amount of people who are aware of your business. By cross-promoting your content across Facebook, Instagram, LinkedIn, your website or any other channels you might have, you provide an opportunity to engage your potential customers in multiple areas and thus increasing the likely hood that they will become a valuable asset to your business.

If you follow the steps mentioned above you will begin to see a great increase in your social media reach gradually over time. Remember, just like everything else in business, your social media accounts won’t boom over night. It takes time and immense effort in order to create a thriving social landscape for your business. Work hard and keep at your digital marketing activities!

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Oak Avenue Marketing is a Sydney digital marketing agency. We specialise in online advertising, SEO, digital branding and strategy, as well as business building and positioning.

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